Invision Power Services > Hitachi Have Gone Crazy

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Michael Boutros

Sep 2 2005, 01:59 PM

QUOTE

While the ultimate fashion accessory of recent popular culture is flashy jewelry — known by its street name “bling” — Hitachi Global Storage Technologies is today saying high-capacity, miniature hard drives are the new “bling” for their ubiquity and desirability among the consumer digerati.

http://www.hitachigst.com/portal/site/en/m...e821f0eac4f0a0/

That is amazingly sad. If I were to ever get one of those drives, I would actually use them, not wear them.

Keith J. Kacin

Sep 2 2005, 02:03 PM

Wow.

All I can say is... wow.

That little animation they made...

This is sad.

Simon

Sep 2 2005, 02:07 PM

QUOTE

But hard drives – especially miniature hard drives – are becoming the must-have accessory for today’s portable electronic devices. In the world of consumer electronics, the hard drive has truly become the new “bling” for both the valuable and priceless data they carry.

They have?

Shadowsoft

Sep 2 2005, 02:09 PM

QUOTE(Keith J. Kacin @ Sep 2 2005, 03:03 PM)

Wow.

All I can say is... wow.

That little animation they made...

This is sad.

Quite.

Stephen

Sep 2 2005, 02:14 PM

QUOTE(.Michael @ Sep 2 2005, 02:59 PM)

I would actually use them, not wear them.

Unless I'm misunderstanding something (I can't listen to the movie as I'm at work) you can't "use" it, its a white gold disk not actually a hard drive/flash drive

Dannyarr

Sep 2 2005, 02:22 PM

That is... quite sad.

BryanV

Sep 2 2005, 02:49 PM

I will now offically boycott hitachi

bornestar

Sep 2 2005, 02:58 PM

Is it not true? People are addicted to cell phones and mp3 players..

It is actually "the new bling" if you think straight

John IV

Sep 2 2005, 03:21 PM

That's dumb.

Aaron S

Sep 2 2005, 03:28 PM

whats so cool about "bling" Am I the olny one who find it extreamy annoying?

Michael Boutros

Sep 2 2005, 03:31 PM

I cannot agree with you more Aaron. I only say bling when I am pretending to be like a gangster just to get my friends to laugh and stuff.

DjZvEr

Sep 2 2005, 03:51 PM

intresting....

savaria

Sep 2 2005, 04:08 PM

uhh I can't even explain how dumb I think that is.

angelSakura

Sep 2 2005, 06:13 PM

bling blings..isnt it the huge necklace or jewelry rappers wear?with diamonds....?

William

Sep 2 2005, 07:38 PM

Heheh, so funny. Where are the Hitachi days - the "Inspire the next" and "The freedom to innovate" days?

GameFox

Sep 2 2005, 08:00 PM

QUOTE(bornestar @ Sep 2 2005, 07:58 AM)

Is it not true? People are addicted to cell phones and mp3 players..

It is actually "the new bling" if you think straight

Absolutely - no-one wants to be seen dead with a tacky phone and the majority opt for the 'stylish' iPod when looking for an MP3 player. Hitachi's point is that the products that feature hard-drives are cool these days. Anyone noticed the number of high-end devices in mainstream rap videos?

Taken at face-value, it's a strange way of marketing hard-drives, granted, but the message behind it is hardly 'dumb' or 'stupid', just depressingly true.

.Aaron

Sep 2 2005, 09:06 PM

I really don't know what to say. And that animation is... wow.

Chad

Sep 3 2005, 07:06 AM

Am I the only one that originally thought he was going to post about the Hitachi company that makes power tools?

http://store.yahoo.com/tylertool/hipoto.html

Anyways, I can't believe a company would actually do that.

Chad

• Jay •

Sep 3 2005, 07:15 AM

QUOTE(Stephen @ Sep 2 2005, 10:14 AM)

Unless I'm misunderstanding something (I can't listen to the movie as I'm at work) you can't "use" it, its a white gold disk not actually a hard drive/flash drive

You are. The white gold disc is an accessory that they're selling, but it's not what the article below it is about.

Hitachi is just saying that people are sporting more electronic devices as fashion accessories these days instead of jewelry. Thus, the hard drive is the new "bling".

mapia

Sep 3 2005, 08:52 AM

nice animation

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